руководитель департамента — Кайсаров Александр Александрович
ул. Кантемировская, д.3, к.1, лит. А, ком. 211
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The purpose of this article is an attempt to apply media review method to consumer behavior problematic situations using examples from the comedy movie "Heartbreakers". The short plot, two marketing cases, and their analysis with lessons are presented. Results suggest that service recovery strategies developed by marketers are not enough to deal with problematic customers.
Telecommunication enterprises in Russia have to constantly update their own material and technical base in order to maintain their competitive positions in the market. Uninterrupted performance at the brink of the capacity of modern technologies causes a steady demand for equipment and hardware components that include a great share of innovative parts, and the vast majority of them are not produced in the domestic market. Advanced currency risk management as an integral part of the enterprise risk management system can deliver the best options for purchases policy and free capital allocation in the money market, thus it can significantly improve the overall corporate efficiency in high-tech enterprises.
The paper advocates pluralist methodological paradigm approach for improving the quality of empirical and theoretical public and nonprofit research. Many researchers rely on logico-positivist/empiricist research paradigm as leading orientation to improve the quality of their work, clarify the theoretical contributions of their work, and reduce the probability of having their journal submissions rejected. The main thesis of this paper is that pluralist methodological approach will benefit the quality of empirical and theoretical public and nonprofit research. Alternative conceptualizations of public and nonprofit marketing are suggested.