Department Head — Alexander A. Kaysarov
194100 Saint Petersburg,
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The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of public sector marketing from the viewpoint of negativists identified in step (a); and (c) to reconstruct, redefine, reinterpret, and reoperationalize the current controversial conceptualization of public sector marketing into a new conceptualization in the context of park and recreation services. The critical theory approach to the study primary used non-empirical procedures data collection and analytic procedures which included investigative research, negative case analysis, and theoretical triangulation. These procedures were supplemented with empirical data collected from in-depth interviews with five scholars and with three parks and recreation managers. Results of the non-empirical procedures revealed the biased selective nature of the current conceptualization of public park and recreation marketing and the existence of alternative conceptualizations which have been ignored. The existing and alternative models were discussed with scholars and park and recreation managers. Support was found for the alternative models. From these data an alternative conceptualization of public park and recreation marketing was developed and named the concept of administered marketing. Implications for park and recreation managers are discussed. Directions for future research into the administratively managed park and recreation marketing concept are suggested.
This article explores the relationship between educational outcomes and anti-school attitudes at different levels of social organization in schools. Data were collected in St. Petersburg, Russia (104 schools, 7300 students) and analyzed using multi-level regression models that included three levels: individual, clique of friends and school. A clique is defined as a tight group of friends in a school class; we used social network analysis software Kliquefinder for clique identification. We demonstrate that friends’ attitudes are strongly related to the educational outcomes of a student (net of person’s individual attitudes and socio-demographic characteristics). In contrast, school-level effects disappear in the multi-level model when individual characteristics are included. The results of the study clearly demonstrate that the socio-economic and curricular differentiation of schools does not always lead to the polarization of ‘school academic cultures’. A school social environment is sufficiently heterogeneous, and different value systems in small peer groups may coexist.
The purpose of this article is an attempt to apply media review method to consumer behavior problematic situations using examples from the comedy movie "Heartbreakers". The short plot, two marketing cases, and their analysis with lessons are presented. Results suggest that service recovery strategies developed by marketers are not enough to deal with problematic customers.
Purpose – The purpose of this paper is to analyse the demand for tickets in the Brazilian State
Championships focussing in the impact generated by the brand teams as well as the play-off matches in the
demand for tickets and, consequently, in the match day revenues.
Design/methodology/approach – An equations system by three-stage least square estimator is
employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the
Findings – All explanatory variables increase both attendance and match day revenues. However, the most
important goal is the distribution of wealth found. The presence of brand teams in those championships
provides a financial aid for smaller teams.
Practical implications – The proposals from the mass media to exclude the brand teams and design those
championships exclusively in play-off stages should not be implemented by the policymakers. On the
contrary, rearranging the design of the competition with more matches between small teams and brand teams
may help to all of them.
Originality/value – The paper contributes to introduce the Brazilian State Championships in the sport
economics literature as well as evidences the redistribution effect of wealth among clubs.
The book considers how to make the methodology of business ethics more scientific, especially its normative branch. Storchevoy explores the attempts of economic theory to contribute to the scientific normative analysis of economic behavior, particularly the welfare economics of 1910-1950 and methodological discussions of economics and ethics from 1980-2015. He then examines the development of the methodological structure of business ethics in general since the 1980s and the scientific validity of normative business ethics, including stakeholder theory, the separation thesis, integral social contract theory, corporate social responsibility, virtue ethics and other frameworks. He concludes by suggesting an additional step to make business ethics a more systematic discipline by developing a typology of moral issues and dilemmas. Business Ethics as a Science will be a thought-provoking resource for students and practitioners of business ethics and economists alike.
Telecommunication enterprises in Russia have to constantly update their own material and technical base in order to maintain their competitive positions in the market. Uninterrupted performance at the brink of the capacity of modern technologies causes a steady demand for equipment and hardware components that include a great share of innovative parts, and the vast majority of them are not produced in the domestic market. Advanced currency risk management as an integral part of the enterprise risk management system can deliver the best options for purchases policy and free capital allocation in the money market, thus it can significantly improve the overall corporate efficiency in high-tech enterprises.
We use social media and WWW data to analyse international educational migration from Russia. We find substantial regional differences in migration patterns for three contrast directions: the Nordic countries, China and the Middle East. We built a model of migration flows with geographic distances to destination countries, various socio-demographic data and institutional characteristics of educational organisations.
For the past few decades, higher education institutions (HEIs) have been
evolving into full-fledged managerial entities preoccupied with generating profits and
creating an economic impact on local, regional and national scales. Taking cues from
the international trend, numerous political initiatives in Russia have emphasized gov-
ernment support for innovative and entrepreneurial activities at regional universities.
This study attempts to define the dimensions of entrepreneurial universities and
determine to what extent this definition is applicable to the regional context in Russia.
Using data from HEIs
efficiency monitoring conducted by the Ministry of Education
and the Science of Russian Federation, we analyze the scientific and research produc-
tivity metrics and the funding structure of 20 universities located in the Saint Petersburg
region, and we investigate the entrepreneurial activities undertaken by different types of
universities. While policymakers and universities tend to employ mostly quantitative
quality performance indicators (QPIs) to capture scientific productivity and commercial
outcomes, the findings suggest that the regionalized impact of universities extends far
beyond technology transfer and tangible outputs (in terms of human capital attraction
and detention, formation of entrepreneurship capital, informal networks, new ideas,
etc.). This study furthers the knowledge about the heterogeneous nature of entrepre-
neurialism at Russian universities and provides useful insights for policymaking and
managerial practice. The transformation of a university into a local entrepreneurial
fulcrum demands massive government funding during the initial stages and coordinated
policy measures to foster the innovative activities of the university without compromis-
ing its traditional teaching and research functions.
The purpose of this project is to develop a reliable and valid field survey research instrument to assess national cultural cognitive templates of preferred leader behaviour dimensions to facilitate education, development, and training of managerial leaders operating across diverse organisations.
Research question: Previous papers analysing broadcast demand for sports have provided general findings for the countries studied. However, each region in the same country could have different determinants. The present study aims to analyse the demand for broadcast football, emphasising the effect of the uncertainty of outcomes in Brazil’s two biggest markets: Rio de Janeiro and São Paulo.
Research methods: The dataset comprises an unbalanced panel with club fixed effects, including all 228 broadcast matches from the Brazilian League across the seasons 2013 to 2015 – 115 from the state of Rio de Janeiro and 113 from the state of São Paulo. Three linear regressions are carried out in order to determine the importance of the uncertainty of outcome, as well as the existence of win preference or loss aversion behaviours.
Results and findings: The results highlight similarities between the markets, such as higher audiences on weekdays and the strong importance of derby matches in attracting viewers. However, the findings reveal that Rio de Janeiro fans exhibit loss aversion and São Paulo supporters prefer more certain matches.
Implications: Consumer preferences may differ across a country. Hence, by understanding the diversity in fan behaviour, TV channels might more effectively adjust the matches they broadcast, increasing fan interest in these games, as well as enhancing the channels’ and the clubs’ revenues.
The role of the Arctic on the global geopolitical arena rose during the Cold War. With time, political rivalry gave the way to regional cooperation, but the Arctic remains a highly politicized area. In the twenty-first century, Arctic states waded into the ‘Arctic Rush’ for natural resources and political supremacy. Their geopolitical interests affect significantly the development of Arctic tourism. At present, the Arctic is in the foreground of Russian political agenda. It resulted in the rising interest in Arctic tourism as a means of promoting strategic and economic value of the Arctic. Current paper focuses on the case of the National Park ‘Russian Arctic’. Based on expert interviews, the results of the study reveal how political circumstances influence Arctic tourism development. Four aspects related to political context were identified: increased militarization, access restrictions, political tensions between Russia and global community, and interest of non-Arctic players in the region’s potential.
This paper investigates the persistence of self-employment in the districts of Kaliningrad, a Russian exclave, between 1925 and 2010. The area experienced a number of disruptive historical shocks during this period. This setting rules out the fact that the persistence of self-employment can be explained by the persistence of institutions and culture. Nevertheless, a high level of persistence of industry-specific self-employment rates is found. It is argued that a historical tradition of entrepreneurship created an awareness about the entrepreneurial potential of regions among the new population that was yielded after the collapse of the Soviet Union. This effect seems to be higher in regions where a specific industry was advanced in terms of technology use
"PostNauka" is a project (quite similar to the global set of conferences "TED") about modern fundamental science and the scientists who create it. The website was established in 2012 as a platform, participating in the popularization of scientific knowledge. More than 3000 materials were published on it. Surprisingly, no one has tried to carry out the analysis of these materials until now. We decided to fill this gap by conducting our own research on PostNauka. An inspiring example to be followed was the performance by Sean Gourley and Eric Berlow, who showed the map of themes similarity in the TED-speeches and the way new topics were born on the periphery of global themes. We conducted the same type of analysis for PostNauka to show the existence or the lack of links between topics, to define the extent of interdisciplinarity of the project and to check the rightness of sections proposed by the website. We took all video-materials transcripts published on www.postnauka. ru. Two types of methods were combined for analysis: semantic analysis methods and network analysis. As a result, we got the mind-maps of PostNauka materials. They demonstrate how the materials are tied, which disciplines are exceled and how they are sorting with the official classification of the website.
Advanced currency risk management as an integral part of the enterprise risk management system can deliver the best options for the corporate policy and free capital allocation in the money market, thus it can significantly improve the overall corporate efficiency in high-tech enterprises.
The analysis of perspective directions of development of logistical integration allows to establish the importance of the
formation of mechanisms of management of integrated logistic functions, and also functional complexes. The
complexity of the problem is determined by the variability of the types of interaction between levels in the investigated
multi-level distributed systems, which in turn result in the variety of models of inventory management. They can be
divided into three main subgroups: the first is with independent processes, the second is with coordination and the
third – integrated models.
The purpose of this paper is to share how the concept of organizational justice could help to explore employee satisfaction with the mystery shopping appraisal system. The research was conducted at a fast-food restaurant chain located in Russia. Data were collected through an online-questionnaire distributed among all 516 chef-cashiers of the 86 restaurants of the chain located in Saint Petersburg. The questionnaire consisted of 17 closed-ended and one open-ended questions. Violations of norms of procedural, distributive, and informational justice were identified. The majority of the chief-cashiers thought that the norms of interpersonal justice were met. The paper also discusses how training and development professionals could use the concept of organizational justice to improve employee satisfaction with a mystery shopping appraisal process. The results collected through the questionnaire can be used in at least two ways: to mplement structural changes in the process and to determine and address training needs of three groups of employees. Perceptions of organizational justice predict employee satisfaction with different aspects of a performance appraisal system.This paper is first to explore how the concept of organizational justice could be useful in evaluating employee satisfaction with such performance appraisal method as mystery shopping.
The most expedient way, in our opinion, to generalize the numerous AHP studies is by the formatting of a morphological
table and the corresponding block diagram. On the basis of the table, it is possible to take into account unobvious
variants that can be missed with a simple search. Thus, the AHP, despite its obvious benefits, requires further
research so as it can be successfully applied in the management of supply chains.
Purpose – The aim of this paper is to provide empirical guidance on those antecedents and consequences of customer satisfaction (CS) that may be included in the tourism sector and based on a systematic literature review. Design/methodology/approach – Undertaken through a review of 495 papers that have been published in 41 journals since 1988 and up to 2016 (a 29-year period). A more detailed understanding and discussion is also provided, which has been based on the analysis of the 100 most-cited articles. Findings – The theoretical models and the empirical applications provided depend to some extent on the sector under analysis. Nevertheless, the most popular determinants and consequences are service quality and loyalty (recommendation and revisiting), respectively. CS antecedents have been studied more than CS consequences. Research limitations/implications – The analysis has been based solely on English language articles that appear in Scopus. As a result, the geographical areas and the tourist sectors are definitely biased by this selection, and the results cannot be easily transferred to other geographical areas or tourist sectors. Practical implications – The results obtained from the study have relevant empirical and practical implications for hospitality researchers and practitioners. Firstly, the selected papers may be used as a valid starting point to research CS with respect to antecedents and consequences. Hospitality managers can also benefit from a better understanding of this triplet in tourism. Originality/value – This study is the first attempt to provide a systematic literature review on the antecedents and consequences of CS in tourism. Thus, researchers in the field will be able to begin their work with a complete and comprehensive model that considers the main antecedents and consequences of CS in tourism.
The determinants of sporting success in Olympic Games and international football
have been analysed. Nevertheless, few studies are found on football club-level. The
aim of this paper is to identify the determinants of sporting success at professional
club-level studying the Brazilian League. The dataset comprises all 30 football clubs
that competed in the First Division of the Brazilian League from 2010 to 2014. The
econometric approach consists in an ordered logit regression. The dependent variable
is the final position of each club. The findings reveal that team payroll, placement in
a city with higher standard of living, the number of previous participations and a
current title in the State Championships maximize the likelihood of success. However,
the number of players used negatively affects the sporting performance. The
peculiarities of Brazilian football are used to discuss the findings. Further papers on
European football are recommended as some determinants could vary.
The paper advocates pluralist methodological paradigm approach for improving the quality of empirical and theoretical public and nonprofit research. Many researchers rely on logico-positivist/empiricist research paradigm as leading orientation to improve the quality of their work, clarify the theoretical contributions of their work, and reduce the probability of having their journal submissions rejected. The main thesis of this paper is that pluralist methodological approach will benefit the quality of empirical and theoretical public and nonprofit research. Alternative conceptualizations of public and nonprofit marketing are suggested.
Purpose The purpose of this paper is to address the issue of efficiency of corporate universities. An efficiency is defined in relative terms: as having relatively better performance in comparison to other companies. Different indicators of performance were employed in order to analyze short-term and long-term efficiency. A comparative analysis of European companies and emerging Russian companies is performed in order to understand if there are country differences in the efficiency of corporate universities. Design/methodology/approach To avoid potential omitted variable bias, fixed effect within estimator is employed. This estimator enables controlling for a firm-specific time-constant effect which conditions company’s performance and is responsible for other individual traits. The rest of the characteristics are controlled with a proxy, which are traditional for corporate finance studies. Findings There are contradictory results for the efficiency of a corporate university; for the European companies, a corporate university brings positive effect for the short-term performance, nevertheless, as the authors have found that it destructs value in long term. A company with a corporate university has 70 percent less market value added than an average company. There is a negative short-term synergy while the long-term synergy is positive. The results for the Russian sample are very consistent: corporate universities have negative or neutral effect on the performance. Originality/value This study contributes to the literature about strategic management and human resources management. It addresses the issue on efficiency of corporate universities in companies considering this as one of the key strategic investment in human resource policy. It appears that the corporate university is not a panacea for all companies to develop their human development policy.