Department Head — Alexander A. Kaysarov
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The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of public sector marketing from the viewpoint of negativists identified in step (a); and (c) to reconstruct, redefine, reinterpret, and reoperationalize the current controversial conceptualization of public sector marketing into a new conceptualization in the context of park and recreation services. The critical theory approach to the study primary used non-empirical procedures data collection and analytic procedures which included investigative research, negative case analysis, and theoretical triangulation. These procedures were supplemented with empirical data collected from in-depth interviews with five scholars and with three parks and recreation managers. Results of the non-empirical procedures revealed the biased selective nature of the current conceptualization of public park and recreation marketing and the existence of alternative conceptualizations which have been ignored. The existing and alternative models were discussed with scholars and park and recreation managers. Support was found for the alternative models. From these data an alternative conceptualization of public park and recreation marketing was developed and named the concept of administered marketing. Implications for park and recreation managers are discussed. Directions for future research into the administratively managed park and recreation marketing concept are suggested.
This article explores the relationship between educational outcomes and anti-school attitudes at different levels of social organization in schools. Data were collected in St. Petersburg, Russia (104 schools, 7300 students) and analyzed using multi-level regression models that included three levels: individual, clique of friends and school. A clique is defined as a tight group of friends in a school class; we used social network analysis software Kliquefinder for clique identification. We demonstrate that friends’ attitudes are strongly related to the educational outcomes of a student (net of person’s individual attitudes and socio-demographic characteristics). In contrast, school-level effects disappear in the multi-level model when individual characteristics are included. The results of the study clearly demonstrate that the socio-economic and curricular differentiation of schools does not always lead to the polarization of ‘school academic cultures’. A school social environment is sufficiently heterogeneous, and different value systems in small peer groups may coexist.
The purpose of this article is an attempt to apply media review method to consumer behavior problematic situations using examples from the comedy movie "Heartbreakers". The short plot, two marketing cases, and their analysis with lessons are presented. Results suggest that service recovery strategies developed by marketers are not enough to deal with problematic customers.
Purpose – The purpose of this paper is to analyse the demand for tickets in the Brazilian State
Championships focussing in the impact generated by the brand teams as well as the play-off matches in the
demand for tickets and, consequently, in the match day revenues.
Design/methodology/approach – An equations system by three-stage least square estimator is
employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the
Findings – All explanatory variables increase both attendance and match day revenues. However, the most
important goal is the distribution of wealth found. The presence of brand teams in those championships
provides a financial aid for smaller teams.
Practical implications – The proposals from the mass media to exclude the brand teams and design those
championships exclusively in play-off stages should not be implemented by the policymakers. On the
contrary, rearranging the design of the competition with more matches between small teams and brand teams
may help to all of them.
Originality/value – The paper contributes to introduce the Brazilian State Championships in the sport
economics literature as well as evidences the redistribution effect of wealth among clubs.
The book considers how to make the methodology of business ethics more scientific, especially its normative branch. Storchevoy explores the attempts of economic theory to contribute to the scientific normative analysis of economic behavior, particularly the welfare economics of 1910-1950 and methodological discussions of economics and ethics from 1980-2015. He then examines the development of the methodological structure of business ethics in general since the 1980s and the scientific validity of normative business ethics, including stakeholder theory, the separation thesis, integral social contract theory, corporate social responsibility, virtue ethics and other frameworks. He concludes by suggesting an additional step to make business ethics a more systematic discipline by developing a typology of moral issues and dilemmas. Business Ethics as a Science will be a thought-provoking resource for students and practitioners of business ethics and economists alike.
Crowdfunding platforms develop as a valuable business model in sharing economy. Through intensive market development, a question arises: what it takes for a crowdfunding project to succeed. This paper aims to identify the features of crowdfunding projects influencing the outcome. The country‐of‐origin effect is taken into account to compare the outcomes in Russian crowdfunding platform and the worldwide known Kickstarter platform. Machine learning methods are applied to primary data regarding projects on these two platforms to determine and to compare the influence of factors. The results show that there is a difference in strength of factors’ influence on the Russian platform as compared to Kickstarter.
Telecommunication enterprises in Russia have to constantly update their own material and technical base in order to maintain their competitive positions in the market. Uninterrupted performance at the brink of the capacity of modern technologies causes a steady demand for equipment and hardware components that include a great share of innovative parts, and the vast majority of them are not produced in the domestic market. Advanced currency risk management as an integral part of the enterprise risk management system can deliver the best options for purchases policy and free capital allocation in the money market, thus it can significantly improve the overall corporate efficiency in high-tech enterprises.
Although research and writing for publication are seen as important responsibilities for most graduate students and faculty, many struggle to understand the process and to succeed. Unfortunately, writing centers at most universities do not cater to these kinds of needs, but rather to course-specific needs of undergraduate students. This chapter describes a writing center, The Office of Academic Writing and Publication Support, at Florida International University, USA that was specifically designed to aid the scholarly writing endeavors of graduate students. First, the authors review literature on how individual instructors and programs assist graduate students in improving their writing skills. Then they provide a history of university writing centers and examine the evolution of their purpose. In the second half of the chapter, the authors share their experiences envisioning and building this writing center and creating, implementing, and improving its services. In doing so, they also reflect on successes and missteps along the way. The authors hope this chapter may be especially helpful to educators who seek to create similar centers or services at their own institutions
The carried out studies show that from the point of view of the issue of efficiency increase of logistical systems, there are several key aspects. Firstly, choice of methods for managing the triad of logistics functions ‘inventory management - warehousing – transportation’, where the inventory management issues are considered as the most relevant ones. Secondly, there is recognized the need to move the studies of multi-level systems within the framework of the concept of supply chain management.
Nowadays, supply chains, which are represented by the distribution system, are widespread in practice. The most common of them are two-level ones with a central supplier at the second level and a certain number of companies at the first level; and multi-level systems of the distribution configuration network in which multi-nomenclature stocks are located. The article is devoted to the design and enhancement of analytical platform for inventory management in such distribution systems.
The topic of the relationship between employees' corporate loyalty and their informal communication structure remain uninvestigated in Russia. This research makes a step in exploring the field by checking the existence of such relationships and allocating its features basing on the example of one of the Colleges of Saint‐ Petersburg. To identify and measure the relationship we combined Job diagnostic survey by Hackman and Oldham and sociometry. The correlation and regression analysis results supported the hypothesis about the existence of the connection between employees' satisfaction, loyalty and informal communication structure in educational institution. The research could be useful for the management of the College, similar educational organisations and those who want to check the relationship between loyalty and informal communication structure within their organisations.
Purpose – This paper aims to examine how a company can build and develop its relational capital in a
digital environment. It searches for proxy-indicators for digital relational capital and explores their impact on
Design/methodology/approach – The paper is designed to sit in the cross-section of two concepts – Big
Data and Intellectual Capital.We analyze eight metrics of digital relational capital (SEMrush rank, Trust flow,
Domain authority, MozRank, Number of pages indexed in Yandex and Google, Thematic Citation Index by
Yandex, Alexa Rank) and examine their impact on company performance by conducting a two-stage fixedeffect
regression. The empirical part of the paper is based on a database of more than 1,000 Russian public
companies from 2010-2016.
Findings – The study justifies eight Big Data-based metrics that enable the estimation of the digital
relational capital of a company. Empirical evidence of a significant impact on corporate performance is
provided. Moreover, a U-shaped configuration of obtained relationships allows for a better understanding of
the phenomenon of digital relational capital and has managerial implications.
Originality/value – Companies can indirectly influence the proposed metrics. The study gives specific
recommendations regarding these metrics to allow companies to optimize their performance. In addition, to
the best of the authors’ knowledge, this is the first empirical research on relational capital through Big Data in
We use social media and WWW data to analyse international educational migration from Russia. We find substantial regional differences in migration patterns for three contrast directions: the Nordic countries, China and the Middle East. We built a model of migration flows with geographic distances to destination countries, various socio-demographic data and institutional characteristics of educational organisations.
For the past few decades, higher education institutions (HEIs) have been
evolving into full-fledged managerial entities preoccupied with generating profits and
creating an economic impact on local, regional and national scales. Taking cues from
the international trend, numerous political initiatives in Russia have emphasized gov-
ernment support for innovative and entrepreneurial activities at regional universities.
This study attempts to define the dimensions of entrepreneurial universities and
determine to what extent this definition is applicable to the regional context in Russia.
Using data from HEIs
efficiency monitoring conducted by the Ministry of Education
and the Science of Russian Federation, we analyze the scientific and research produc-
tivity metrics and the funding structure of 20 universities located in the Saint Petersburg
region, and we investigate the entrepreneurial activities undertaken by different types of
universities. While policymakers and universities tend to employ mostly quantitative
quality performance indicators (QPIs) to capture scientific productivity and commercial
outcomes, the findings suggest that the regionalized impact of universities extends far
beyond technology transfer and tangible outputs (in terms of human capital attraction
and detention, formation of entrepreneurship capital, informal networks, new ideas,
etc.). This study furthers the knowledge about the heterogeneous nature of entrepre-
neurialism at Russian universities and provides useful insights for policymaking and
managerial practice. The transformation of a university into a local entrepreneurial
fulcrum demands massive government funding during the initial stages and coordinated
policy measures to foster the innovative activities of the university without compromis-
ing its traditional teaching and research functions.
ESports tournaments, such as Dota 2's The International (TI), attract millions of spectators to watch broadcasts on online streaming platforms, communicate, and share their experience and emotions. Unlike traditional streams, tournament broadcasts lack a streamer figure to which spectators can appeal directly. Using topic modelling and cross-correlation analysis of more than 3 million messages from 86 games of TI7, we uncover main topical and temporal patterns of communication. First, we disentangle contextual meanings of emotes and memes, which play a salient role in communication, and show a meta-topics semantic map of streaming slang. Second, our analysis shows a prevalence of the event-driven game communication during tournament broadcasts and particular topics associated with the event peaks. Third, we show that »copypasta» cascades and other related practices, while occupying a significant share of messages, are strongly associated with periods of lower in-game activity.
The purpose of this project is to develop a reliable and valid field survey research instrument to assess national cultural cognitive templates of preferred leader behaviour dimensions to facilitate education, development, and training of managerial leaders operating across diverse organisations.
Research question: Previous papers analysing broadcast demand for sports have provided general findings for the countries studied. However, each region in the same country could have different determinants. The present study aims to analyse the demand for broadcast football, emphasising the effect of the uncertainty of outcomes in Brazil’s two biggest markets: Rio de Janeiro and São Paulo.
Research methods: The dataset comprises an unbalanced panel with club fixed effects, including all 228 broadcast matches from the Brazilian League across the seasons 2013 to 2015 – 115 from the state of Rio de Janeiro and 113 from the state of São Paulo. Three linear regressions are carried out in order to determine the importance of the uncertainty of outcome, as well as the existence of win preference or loss aversion behaviours.
Results and findings: The results highlight similarities between the markets, such as higher audiences on weekdays and the strong importance of derby matches in attracting viewers. However, the findings reveal that Rio de Janeiro fans exhibit loss aversion and São Paulo supporters prefer more certain matches.
Implications: Consumer preferences may differ across a country. Hence, by understanding the diversity in fan behaviour, TV channels might more effectively adjust the matches they broadcast, increasing fan interest in these games, as well as enhancing the channels’ and the clubs’ revenues.
Purpose – The purpose of this paper is to develop the model of knowledge management influence on company performance for further empirical testing of the links between knowledge management practices and processes and organizational performance.
Design/methodology/approach – This study establishes a model for comprehensive analysis of knowledge management’s influence on performance and describes the preliminary results gained from the experience of 120 Russian companies. For further testing structural equation modelling and the partial least squares methods are proposed.
Findings – The results of the literature review justify the importance of the study conducting this study in the field of knowledge management and its connection to organizational performance in the developing market of Russia. A theoretical model for future empirical testing is provided and methods suggested for further data analysis and interpretation. The preliminary conclusions are discussed.
Research limitations/implications – The focus on Russian firms limits the generalizability of the results.
The non-response bias is also taken into account for further study.
Practical implications – This pilot study outlines the importance of knowledge management practices and processes for firm performance. The preliminary results will be interesting both for researchers and practitioners in the countries with the developing economies. The final results will provide new insights in understanding and formalizing the portrait of a typical Russian company with regards to knowledge management policies.
Originality/value – Few studies have been published on the knowledge management process within the Russian context. This study is expected to encourage future studies in this field. The present paper fills an important gap in the extant literature by conceptualizing the model for knowledge management performance analysis and proposes empirical testing of the relationship between knowledge management and firm performance in the context of a developing country that will be presented later as the direction for future study. This study is one of the first ever to study these relationships within the Russian context.
The role of the Arctic on the global geopolitical arena rose during the Cold War. With time, political rivalry gave the way to regional cooperation, but the Arctic remains a highly politicized area. In the twenty-first century, Arctic states waded into the ‘Arctic Rush’ for natural resources and political supremacy. Their geopolitical interests affect significantly the development of Arctic tourism. At present, the Arctic is in the foreground of Russian political agenda. It resulted in the rising interest in Arctic tourism as a means of promoting strategic and economic value of the Arctic. Current paper focuses on the case of the National Park ‘Russian Arctic’. Based on expert interviews, the results of the study reveal how political circumstances influence Arctic tourism development. Four aspects related to political context were identified: increased militarization, access restrictions, political tensions between Russia and global community, and interest of non-Arctic players in the region’s potential.
This article contains a research on the matter of current global talent management challenges, starting with a brief introduction of the basic aspects of talent management itself as a concept, later on moving to short definition of the form of current challenges, followed by the literature review on the topic. As a result of publications observation on global talent management challenges, added by author’s research on practical aspects of the matter and analytical outcomes there were defined several challenges met by HR specialist in the field of talent management today.
The concept of innovation in medicine is associated with something new that will have a positive effect in an area where it will be introduced. Innovation is also about something that will work better, than whatever. Healthcare is one of the important areas and it is open to new experts, for contemporary information technologies and innovative start-ups. In such a socially significant sphere as healthcare industry, innovation activity has become vital especially in such areas as automation of physician working place, creation of unified electronic medical record, distribution of intelligent decision support systems for medical solutions, application and wide dissemination of new medical technologies, telemedicine development. The intersection of medicine and ICT has led to the emergence of a new sector of economy - Health IT. The main goal of this research is to identify the most attractive directions for ICT innovations in healthcare industry. This paper deals with the issues of international researches in the field of Health IT innovation. The types of ICT innovations in health care system are quite different and comprise several categories. The authors will consider in detail the next from them: Electronic Health Records, Clinical Decision Support Systems, Telemedicine, and Internet of Things. It is empirical and theoretical research in equal measure. The research is based on literature review, analysis of large volumes of information, and findings of investigations in this field. The theoretical contribution and practical value of the work is based on consideration and analysis of the distinction between implementation of IT innovation in Italian, Russian, and American health care system according to Triple-Helix Model. Research methodology is methods and procedures of system and comparative analysis, deduction by analogy and modelling. The paper also contains the comprehensive review and comparison the types of ICT innovations in healthcare sector, and it focuses on the main characteristics of Clinical Decision Support Systems.
This paper investigates the persistence of self-employment in the districts of Kaliningrad, a Russian exclave, between 1925 and 2010. The area experienced a number of disruptive historical shocks during this period. This setting rules out the fact that the persistence of self-employment can be explained by the persistence of institutions and culture. Nevertheless, a high level of persistence of industry-specific self-employment rates is found. It is argued that a historical tradition of entrepreneurship created an awareness about the entrepreneurial potential of regions among the new population that was yielded after the collapse of the Soviet Union. This effect seems to be higher in regions where a specific industry was advanced in terms of technology use