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Regular version of the site
Article
E-Commerce Adoption Factors in Russia: Market- and Store-Level Perspectives

Rebiazina V. A., Smirnova M. M., Daviy A.

Russian Management Journal. 2020. Vol. 18. No. 1. P. 569-592.

Book chapter
Forming the Complex Model to Rate Transportation Indicators in Supply Chains

Lukinskiy V., Lukinsky V., Koroleva E. et al.

In bk.: Reliability and Statistics in Transportation and Communication Selected Papers from the 19th International Conference on Reliability and Statistics in Transportation and Communication, RelStat’19, 16-19 October 2019, Riga, Latvia. Vol. 117. Switzerland: Springer, 2020. P. 252-259.

Working paper
Triadic Explanation of Public and Nonprofit Marketing Concept

Novatorov E. V.

SSRN Working Paper Series. SSRN Working Paper Series. Social Science Research Network, 2017

Elena Serova with guest lectures at the University of Greenwich, London

In November 2018, Elena Serova, associate professor Management Department, gave guest lectures across different modules in Systems Management and Strategy Department at the Business School of Greenwich University (London, UK).

Elena Serova with guest lectures at the University of Greenwich, London

The topics of these lectures were:

  • Sustainability and Corporate Social Responsibility (Bachelor program);
  •  Change Management and Strategy (Master program);
  • Globalization (Master program);
  •  Leadership (MBA).

Elena Serova also attended the Connected Cities research group meeting at the University of Greenwich. The main goal of this group is collaboration bringing academic researchers from various backgrounds and disciplines in one group. The work of this new research group focuses on integration and bringing together various applications and services together in a coherent way by incorporating and advancing the concept of circular economy by bringing in the strengths and expertise of individual members in strategic management, system dynamics, neo-institutional theory, social network theory and decision analysis.